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For most first-time visitors to Tokyo (東京), the best areas to stay are Shinjuku (新宿), Shibuya (渋谷), Asakusa (浅草), Ginza (銀座) and the Tokyo Station area (東京駅). Shinjuku is the strongest all-round choice for transport and evening life; Asakusa suits travellers who want a calmer, more traditional setting; Ginza and Tokyo Station work well for comfort, centrality and short multi-city itineraries.

Tokyo is vast, but choosing a hotel near a useful station matters more than trying to stay beside every attraction. You will use trains and the metro frequently, so prioritise a location within a short walk of a station, then choose the atmosphere, hotel style and budget that fit your trip.

Editor's Choice

Japan’s outlet malls are useful for travellers looking for fashion, footwear, sportswear, accessories and homewares outside busy city centres. The most suitable outlet depends on your route: some are convenient from Tokyo, Nagoya or Osaka, while others work well near Narita or Kansai International Airport.

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Latest In Plan Your Trip

Planning a Japan itinerary? Explore the top 10 best cities in Japan for first-time visitors and returning travellers, including Tokyo, Kyoto, Osaka, Sapporo, Hiroshima, Nara, Kanazawa, Fukuoka, Nagoya and Nagasaki. Find the best places for Japanese food, historic temples, modern city life, snow festivals, shinkansen travel and memorable day trips.

Explore eight essential Tokyo shopping destinations, from 24-hour Don Quijote Shinjuku and Uniqlo Ginza to MUJI Ginza, Loft Shibuya, Pokémon Center TOKYO DX, Hands and GU. Find practical addresses, opening hours, transport tips and tax-free shopping advice.

Today's Picks

Explore eight essential Tokyo shopping destinations, from 24-hour Don Quijote Shinjuku and Uniqlo Ginza to MUJI Ginza, Loft Shibuya, Pokémon Center TOKYO DX, Hands and GU. Find practical addresses, opening hours, transport tips and tax-free shopping advice.

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Things To Do

Heading to the 77th Sapporo Snow Festival (第77回さっぽろ雪まつり) in 2027? This up-to-date packing guide shows you exactly what to bring and wear for the Odori Site (大通会場), Susukino Site (すすきの会場) and Tsudome Site (つどーむ会場) from 4–11 February 2027, including boots, layers, kairo warmers, tech, transport essentials and safety prep for real Hokkaido winter.

Digital Classics

Planning a Japan itinerary? Explore the top 10 best cities in Japan for first-time visitors and returning travellers, including Tokyo, Kyoto, Osaka, Sapporo, Hiroshima, Nara, Kanazawa, Fukuoka, Nagoya and Nagasaki. Find the best places for Japanese food, historic temples, modern city life, snow festivals, shinkansen travel and memorable day trips.

Explore eight essential Tokyo shopping destinations, from 24-hour Don Quijote Shinjuku and Uniqlo Ginza to MUJI Ginza, Loft Shibuya, Pokémon Center TOKYO DX, Hands and GU. Find practical addresses, opening hours, transport tips and tax-free shopping advice.

Inspirations

From miso ramen and soup curry to jingisukan, seafood bowls and Hokkaido dairy, Sapporo is one of Japan’s great food cities. This guide explains ten local specialities worth trying, where they fit into a Sapporo itinerary and what UK travellers should know before ordering.